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Branding is the process of creating a unique name, style, and image for a product or company. A representation made to consumers via an advertising campaign with a consistent theme.

Designer holding a sketch pad full of hand drawn brand examples

How to Effectively Brand Your Business

The term “brand” appears everywhere you turn: in the marketplace, on television, and in various other forms of media. But how do you brand your business? Simply stated, branding means creating a mark or a name. In the business world, branding is a form of marketing known as advertising.

Many people are unsure how to create a brand, either for their business or for personal use. In this article, we will help you easily determine which is the right branding process for you or your business.

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