Using SEO for Blog Optimization
Search engine optimization (SEO) doesn’t have to be complicated. In fact, it can be a marketer’s best friend when it comes to creating content that moves the revenue needle. The better your SEO, the more visibility of your message, products, services, and brand. If you haven’t already started a corporate/company blog, start one. Blog optimization is the best way to influence your SEO with little risk and maximum reward. Here are a few more tips on how to optimize blog posts for SEO that will help you know where to focus your effort.
1) Be the Master of Your Domain
By choosing a domain name that is clearly connected to your brand, you’ll create immediate recognition and get your blog off on the right foot. You’ll also want to choose a name that is unique and rolls off the tongue easily (seriously—say it out loud before you settle for it!). Once you pick your name, it’s very difficult to change it. Do a little research before you finalize your domain name to see if there are others like it. You don’t want to be associated or confused with a similar product, or worse yet—an offensive or inappropriate website with a similar name. The best domain names are short, memorable and connect visitors to your message.
2) Create a Well-Oiled Content Machine
One of the best and most obvious blog optimization tips is to create great content. Keep your keyword density between 2-4% without sacrificing the theme of the post. Before you publish, ask an objective third party to read through your post and give you some feedback. Don’t forget to include graphics and visuals to increase your chances of being re-posted. Along similar lines, link back to other blog posts and sites with similar topics. Generally, those sites will return the favor at some point, giving you a nice bump in SEO.
Equally important to creating quality content is creating enough of it. After your first few posts, take some time to evaluate how well your content is resonating with your audience. Make course corrections as necessary, and then start writing again. No matter how great your topics and posts are, if the frequency drops off, your readers will become disengaged with your message. Be valuable and be visible. The frequency will depend on your particular audience. As a general rule, if you are pumping out valuable content, your audience will gladly consume it and come back for more.
3) Choose Your Keywords Wisely
Take a look at the content that has performed the best on your blog. What keyword patterns emerge? Intelligent keyword selection is imperative to your SEO strategy. Take a look at what your competitors are doing; are they finding success with certain keywords? The best SEO strategists take what’s working well for competitors and tailor it enough to give them an edge.
It’s also crucial to set your keyword budget and stick to it. Don’t make keyword adjustments and expenditures as a knee-jerk reaction. It’s easy to throw money at a blog optimization problem, but ultimately, that won’t help your business. Instead, give your strategy enough time to prove success or failure and evaluate it honestly. Lastly, don’t forget to use your keywords in the content you post. The best keyword list in the world can’t help you if you don’t use it.
As you build your SEO strategy, remember that nothing is set in stone. It’s a fluid, iterative effort that is easily improved over time. Keep creating great content with these blog optimization tips and SEO success is sure to follow.