Nothing is worse than crafting an email that will never be read. If you don’t set yourself up for success with open rates then you’re probably wasting your time. So how do you predict open rate success and what does it look like?
Across all industries, average open rates for email marketing hover around 25% but can certainly vary above and below that line. Do you know your current open rate? Have you applied an open rate formula to your campaigns? Before you do anything else, stop and take stock of how your emails are performing right now. Don’t get down if the numbers aren’t as high as you would like. Luckily, there are some easy ways to keep your message out of the dreaded “junk” folder. Here are some tips to ensure that your reader is intrigued enough to open your emails and listen to what you have to say.
When it comes to digital marketing, industry professionals are always searching for the next great thing instead of focusing on the past. While staying up-to-date on the latest marketing trends is important, learning from your past mistakes is equally beneficial to your success. Many brands make the same marketing mistakes repeatedly, causing them to lose customer engagement and even revenue.
Fortunately, there are steps you can take to keep your past mistakes from affecting your future goals. Keep reading to learn more about the five top marketing mistakes and how your brand can avoid them.
Tags: Digital marketing, Digital marketing agency
Whether you like it or not, marketing automation is here to stay. This technology will continue to transform the way businesses engage with customers for years to come. Agency leaders continue to find opportunities for automation that were impossible just a few years ago. With so many automation tools available, now is an excellent time to form a new strategy if you haven’t already.
Automation programs can make lead generation easier and more efficient, making them extremely attractive to CMOs. However, how successful any lead generation plan will largely depend on the strategy behind it. This also applies to your brand’s automation strategy – a plan is essential in order for these programs to function best.
You have only a second or two to capture the attention of your reader. Your content could be the most revolutionary, engaging thing ever to hit the web, but without the right opening line to draw in your reader, no one will ever know. Here are a few easy tips on how to craft a headline that will make readers stop, click and listen to what you have to say.
Today’s marketers have access to a wealth of analytics tools, allowing them to examine and manipulate data in multiple ways. Data allows marketers to better understand customers that may benefit from their services or products. This group of people is known as the target market or target audience.