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A successful SEO strategy improves organic traffic to generate more sales. When creating websites, marketers often focus on increasing backlinks instead of analyzing technical areas of the site, including its crawlability. Website crawlability increases inbound traffic, making it an essential component of your website’s structure. Here’s how you can check crawlability and make sure your website is optimized for success.

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It’s your problem as an entrepreneur if your website generates poor traffic. In some cases, you’re attracting the wrong users and/or having little or no conversions.

You exert every effort to make your SEO strategies work, but then some of the practices you apply hold no value today. If you are in a loop of inadequate digital marketing, you need to re-think current strategies.

When it comes to mastering SEO in New York, one mantra remains: change happens. The best practices evolve over time as Google continuously updates algorithms and ranking methods. It’s a practice that never stays constant.

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SEO professionals often prioritize three things: quality content, quality website, and the best value. While these are important elements to consider, you should not overlook the importance of knowing the negative signs Google scans.

Since March 2017’s Fred Event, one of the most pressing issues revealed was website quality.

Google’s Search Quality Guidelines advise rating teams on the right way to identify low quality pages on the Internet. The seventh section also reinforces the primary goal of websites: to be helpful and not become a nuisance for users.

What are the characteristics of a low quality website?

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It’s common for online merchants to think that listing all their products on their e-commerce website is enough to drive site traffic. Unfortunately, that is far from reality. In fact, optimizing online shops for SEO purposes is more challenging than it is for a magazine site or a simple five-page company website. After all, with lots of product pages containing mostly images, e-commerce websites often find it hard to tell search engines what their site is all about.

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When you think about the typical marketing funnel, what do you envision? Most marketers think of several leads at the top of the funnel, which they steadily remove until only customers remain in the narrower part. However, successful businesses tend to have funnels with wider middles and bottoms. These efficient funnels can attract and close customers quickly, reducing customer acquisition cost. Building an efficient funnel can also help you focus only on leads who will likely make a purchase.

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Nothing is worse than crafting an email that will never be read. If you don’t set yourself up for success with open rates then you’re probably wasting your time. So how do you predict open rate success and what does it look like?

Across all industries, average open rates for email marketing hover around 25% but can certainly vary above and below that line. Do you know your current open rate? Have you applied an open rate formula to your campaigns? Before you do anything else, stop and take stock of how your emails are performing right now. Don’t get down if the numbers aren’t as high as you would like. Luckily, there are some easy ways to keep your message out of the dreaded “junk” folder. Here are some tips to ensure that your reader is intrigued enough to open your emails and listen to what you have to say.

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When it comes to digital marketing, industry professionals are always searching for the next great thing instead of focusing on the past. While staying up-to-date on the latest marketing trends is important, learning from your past mistakes is equally beneficial to your success. Many brands make the same marketing mistakes repeatedly, causing them to lose customer engagement and even revenue.

Fortunately, there are steps you can take to keep your past mistakes from affecting your future goals. Keep reading to learn more about the five top marketing mistakes and how your brand can avoid them.

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Whether you like it or not, marketing automation is here to stay. This technology will continue to transform the way businesses engage with customers for years to come. Agency leaders continue to find opportunities for automation that were impossible just a few years ago. With so many automation tools available, now is an excellent time to form a new strategy if you haven’t already.

Automation programs can make lead generation easier and more efficient, making them extremely attractive to CMOs. However, how successful any lead generation plan will largely depend on the strategy behind it. This also applies to your brand’s automation strategy – a plan is essential in order for these programs to function best.

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You have only a second or two to capture the attention of your reader. Your content could be the most revolutionary, engaging thing ever to hit the web, but without the right opening line to draw in your reader, no one will ever know. Here are a few easy tips on how to craft a headline that will make readers stop, click and listen to what you have to say.

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