5 Blogging Mistakes Your Business Should Avoid
The purpose of creating a company blog is to reach out and connect with new and existing customers. Business owners that decide to jump into the world of blogging should be on the lookout for these five common blogging mistakes that can drive away potential new customers.
1.) Proof-Read for Errors
Typos and grammar mistakes in your blog content can be interpreted by prospects as a sign of unprofessionalism. As blogging mistakes go, typos and grammar mistakes are a BIG “No-No.” Always make an effort to thoroughly proof-read your content before it is posted online. Customers are very reluctant to trust companies that don’t pay attention to the quality of the content they post.
We use Grammarly to help us as we’re composing new blog posts. It’s an absolute lifesaver! It runs as a free browser extension and informs you of typos & grammar suggestions as you type inside your post editor…just brilliant!
2.) Don’t Forget to Include Conversion Point Opportunities
Don’t miss out on opportunities to convert prospects into new leads by including calls to action and other conversion points. Failing to offer ways for prospects to gain additional insight can result in lost leads. Conversion points, such as the opportunity to download an eBook, encourage prospects to take advantage of the chance to delve deeper into a subject. The more you can spark the interest of prospects, the greater the chances of converting them into new leads.
3.) Add Visual Content
Blogs that include visual content have a better chance of maintaining a visitor’s attention for a longer period of time. Image content helps to break up long segments of text and create visual appeal. Don’t go over overboard, though! Content that has too much going on visually is just as bad as boring walls of text.
4.) Keep It Short and Sweet
Why use 800 words to convey important information when 400-500 words will accomplish the same goal? Blogs that are too long stand a good chance of being ignored. If prospects don’t read your blog postings because they are too long, your blog becomes an exercise in futility. Strive to keep your blog posts under 500 words. Consolidate your content into short, informative sentences. Avoid using a lot of sales language. If you push with hard-sell tactics, prospects will bolt without reading any further. Keep your blog short and engaging by presenting the necessary information in a friendly, but professional tone.
5.) Keep It Professional
Make sure your blog avoids gimmicks designed solely for the purpose of increasing website traffic hits. ‘Clickbait’ is a prime example of these types of gimmicks. Remember that prospects visit your blog for the purpose of learning more about what your business can offer them, not to catch up on the latest Hollywood gossip or to read about the amazing benefits of apple cider vinegar. Keep your blog focused on providing prospects with the information they want about the products and services they need.
Avoid these beginner blogging mistakes to build a blog that attracts new visitors with a reduced bounce rate. With a little effort and an eye for details, your blog can offer visitors great content that gets read and shared. These five tips for a great blog will help you create professional, compelling content that customers will find interesting and informative.