5 Advantages of an Inbound Website Redesign
Fix your struggling website
Is your business struggling with an outdated website design that doesn’t complement your marketing strategy? Are you unable to gather meaningful information from analytics? If so, an inbound website redesign can help you resolve these issues – and many others.
When implementing an inbound website redesign plan, you’ll blend your marketing funnel and inbound strategy right into your company’s website. This can help increase conversions and improve your ROI. Optimizing your site with an inbound strategy can:
1. Increase Conversions with a Constant Marketing Funnel
While many marketers think of their company’s website as just one component of a marketing strategy, the reality is that it’s the most efficient way to combine the website and marketing plan into one lead-generating platform. The website becomes the center for all things sales and marketing, increasing engagement and guiding leads through the sales funnel.
To start, use your inbound web marketing plan as inspiration for your company’s website redesign. When developing content, include SEO-friendly landing pages that incorporate calls to action. Each page the visitor views should have a specific purpose, corresponding with a stage in the sales funnel. The result? A website that serves as a constant sales funnel, effectively boosting conversions with little effort on your part.
2. Generate More Leads by Showing Up Early in the Sales Cycle
Most of the time, potential customers are more than halfway through the sales journey before they even speak with a representative. These buyers have done their research, weighing the pros and cons of a purchase before the first interaction with sales. Successful companies offer useful website content that leads them through the three stages of the buyer’s journey: Awareness, Consideration, and Decision.
Typically, traditional websites often feature simple information about the company’s products or services. Then, it’s up to the visitor to click “Contact Us” to get in touch with the company. This leaves a large space between website visitor and customer, and the information provided does little to bridge the gap.
With inbound websites, leads are nurtured gradually from their initial click to the first purchase. They address each stage of the sales journey, creating the narrative that proves why your solution can solve the customer’s problem.
3. Improve Site Performance & Design
Websites are a constant work in progress – without constant website redesign, your company may be missing out on lead generation and sales. That’s why growth-driven websites are so effective, as they keep up with current trends and customer tastes. These design plans keep your pages fresh and customer-driven.
Ideally, you’ll implement monthly changes to your website instead of a yearly overhaul. Your web team or inbound website service will analyze your site’s performance, gathering data about clicks, pop-ups, organization, and more. Then, they’ll make frequent adjustments to your website according to the data. With an inbound website redesign strategy, you’ll always know how your website is performing, and it will always present its best face to potential customers.
Don’t neglect the technical aspect of your website. Check your website performance instantly and find out where the trouble areas are.
4. Receive Long-Term Value for a One-Time Cost
Sometimes giving a website a fresh new look that reflects your company’s overall marketing plan can be costly and time-consuming. Sometimes, marketers will focus on one strategy, such as improving aesthetics, spending money on a website without the promise of ROI. Redesigns often go over budget and take longer to complete than originally planned. Meanwhile, the website isn’t growing and improving since it only focuses on one strategy.
With an inbound strategy, your website is constantly improving by eliminating the need to incorporate your entire marketing plan into one redesign. By making incremental changes each month, you’ll create more value and save on upfront costs. Best of all, you’ll be able to prove ROI, which often results in higher budgets. As a result, you’ll be able to demonstrate that each meaningful change to your website is making an impact.
5. Qualify and Educate Contacts with Smart Content and Strategy
When developing your inbound website strategy, consider your current lead-nurturing process. Some marketers find that the process is cumbersome, and many businesses don’t practice lead nurturing at all. If you’re having to manually move users from lists or emails, it’s difficult to discern where they are in the sales journey, making it difficult to provide personalized content. Also, if your company doesn’t engage in lead nurturing, you’re providing the same experience to customers regardless of where they are in the sales funnel.
Inbound strategy addresses these two issues, giving customers a clear path through the sales funnel. It creates an automatic lead nurturing process, making qualifying leads easy.
Ready to get started? You’ll find a variety of downloadable templates and analytic tools online. However, no matter which platform or tools you employ, it’s important to remember the principles of an inbound website model. Monthly changes, careful data evaluation, and user-friendly content come together to increase conversions and ROI.