4 Design Tips That Lead to a Great User Experience

iMac displaying a well designed homepage which embodies a great user experience

Great graphics are essential for your website to draw in prospective consumers. It shows that you made an effort to make the site appear ideal for your customers. While beautiful graphics are outstanding, they are not the only factor for an excellent website. A very good website should have readable text, harmonious color combinations, and easy navigation. The combination of these items together makes for a great user experience. Remember – the tiniest details in design matter

Let’s take a closer look at these web design factors that can help you craft a great user experience.

Easy-to-Read Text

A tablet displaying another example of great website & user experience

It’s important to make your site easy on the eyes for your consumers and readership. A good way to find out whether your site is readable is to place yourself in the shoes of your customers and actually read your web pages from their perspective. Keep it simple and pay close attention to the overall readability of your content.

The Yoast SEO plugin has an onboard “Readability Checker” that acts us your copilot when writing content. It’s by far the best plugin to help keep you on track…and it’s totally free. However, I would highly suggest getting the getting the Yoast SEO Premium version. The redirect manager alone is worth the extra cost.

Good Font Combinations

Look at the fonts that you’re using on the site. If they are too intricate, it might be best to simplify and use fonts that are visually appealing, but not distracting or overwhelming. Keep in mind that simplicity is best when it comes to fonts especially when reading longer and more expansive content like on blog posts. Check out Google Fonts for free font sets and experiment with different heading & body combinations. We tend to like “Lato” or “Raleway” for title fonts and “Open Sans” for our body font. However, the trends are always changing so be sure to do some experimenting on your own…and don’t forget to check the fonts on mobile.

Wise Color Choices

Colors will have a significant impact on your prospective consumers and ultimately how they receive your brand. They will also set the mood and tone of your web page. Additionally, strategically chosen colors can enhance brand recognition and increase your website’s power to persuade.

On top of selecting colors that represent your company, consider using seasonal color trends. Applying Pantone’s Color of the Year and choosing gradient patterns can help produce outstanding visuals, which stay in the mind of your customers. As with your font combinations, I would also suggest researching color trends to see what inspires you. Here are some website color trends over at Canva.

Gradients have come back and are better than ever. So, don’t be afraid to add a little flair to your site. Our site uses a hot orange gradient extensively.

A computer monitor showing an example of simple website navigationSimple Navigation

Site navigation is an important deciding factor for your potential consumers. Your navigation can either persuade your customer to engage your website or drive them away. A good way to improve your website’s navigation is to ensure consistency throughout the site. Consistent navigation increases your visitors’ ability to look for relevant information more quickly and promotes ease of use.

Final Thoughts

If you ever need the help of a New York agency offering web design to create a functional and beautiful website for your business, count on COFORGE Marketing. We ensure that the websites we design work across all platforms and devices, so you can reach your potential consumers regardless of how they access information.

Contact us today to learn more about our web design services.


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