Convert Visitors into Leads with These 3 Tactics Right Now
Do you have plenty of web traffic but nothing to show for it? If your web visitors are reluctant to leave information, there are a few simple things you can do to convert visitors into leads and leads into sales. Conversion strategy marketing requires careful website planning and testing, but it will pay off in the form of leads.
1) Make it Easy to Sign Up
Are your opt-in boxes easy to find? Do you have more than one? Are they above the fold or below the fold? Have an objective third party look at your website and identify all of the places they can sign up for your email/lead list. Your lead conversion strategy might seem obvious to you, but your calls to action might be getting lost in your content. Make sure you provide at least one opt-in option on every page. Try sliding boxes, header boxes, mid-page boxes—be creative! Test which gets the best results. Put each opt-in in a prominent place (but not the same place on each page—switch it up). Lastly, don’t place them at the bottom of the page where visitors have to scroll down to find them (unless you have other opt-in boxes sprinkled throughout the page). In general, put at least one box above the fold, make all of your opt-ins eye-catching and bright, and clearly, state what you want and what your visitor has to gain from it. If you plan to convert visitors, don’t be afraid to use a little wit and tie the message back to your product or service, too.
2) No More Worthless Pop-ups
Many web platforms have sophisticated technology running behind the scenes that can tell when a visitor is about to leave based on mouse movement or time/inactivity on the page. This is when a well-timed, relevant pop-up can fly in and save the day (or at least the lead). If you employ the “exit strategy” method, offer your visitor something to incent them to stay or give you their information. Whether it’s a discount code or a free piece of content, it could create the split second of your visitor’s attention span that you need for more lead conversions.
Another variation to you pop-up is to offer your visitors a “choice.” For example, do they want to “opt in to find out how they can double their conversion rates” or do they want to “opt out and lose half of their potential web leads?” By providing a positive and negative choice side-by-side, visitors will pause to read both, and are more likely to select the opt-in to read more.
3) Build a Reputation for Yourself
The most valuable copy on your website won’t be something you write about yourself. Let your customers do the talking. Post testimonials prominently on your front page (next to an opt-in message, of course). Do you have lots of great reviews on social media? Include a feed on your home page. Did you land a household name account? Ask them for a quote to put on your website.
As you build your network of subscribers, don’t be afraid to show your subscriber count on your website. It builds trust with visitors and feeds on the “fear of missing out” that causes visitors to opt-in.
Another way to build trust that you have something valuable to offer subscribers is to promise them something in exchange for giving you their information. Make it worth their while to become a subscriber.
Lastly, let your visitors know that this isn’t a lifetime commitment if they don’t want it to be. They can unsubscribe any time for any reason. It seems obvious, but it plants subliminal reassurance that they have nothing to lose.
Try these strategies to convert visitors into leads, and take stock periodically to track your progress. Don’t be afraid to adjust your messaging as you learn more about what your audience wants and how they respond to your pop-ups, opt-in boxes, and web content. You’ll be turning visitors into leads in no time.