10 Essential SEO Tips You Need Right Now

You don’t need to be an SEO Agency to have a great digital marketing strategy. Here are 10 of the best SEO tips and tricks that you need to know to supercharge your Search Engine Rankings…

1. Our best SEO Tip – Find Your Keyword Opportunity

First, you want to find a solid keyword to start with; don’t over-think this one. You don’t want to pick something so complicated that no one will ever actually type it into a Google search bar. Think simply and think like a user. Once you have a base set of keywords, you can use the Google Keyword Planner tool (with a Google AdWords account) to see how many people are searching these keywords. Choose those with an appropriate number of searches each month…not the highest volume either. Refer to the pro tip below as a guide:

KEYWORD GUIDELINES

  • Very low monthly searches (<10) = Extremely low relevance…consider another term.
  • Low monthly searches (10-50) = low relevance & may be too tight of a niche…but considered, especially for boosting blog posts.
  • Good monthly searches (50-250) = good relevance & good volume…definitely on our list.
  • Higher monthly searches (250-1,000) = really good relevance, really good volume, but you will have more competition.
  • Very high monthly searches (1,000-5,000) = volume is very high so your keyword is a little too broad. However, if you have aggressive SEO campaign, you could a keyword that defines your organic traffic.
  • Extremely high monthly searches (5,000+) = volume is way too high so your keyword is too broad. However, if this keyword has high value or relevancy “to your client”, then consider adding this keyword to a PPC campaign instead.

MORE KEYWORD HELP: If you need a little more background on finding the best keywords then have a look at: 5 Techniques to find Longtail Keywords.

2. Find Where Your Competition is Lacking

Your SEO competitors may not always be your direct business competitors. Search Google for one of the keywords you selected in Step 1. See the pages that appear? Those are your SEO competitors.

Once you have established who you are competing with, see what information they have and – more importantly – what they are missing. What topics are they covering? How are they using the keyword? How do they measure up to your business or website? If they are similar to you, then you are in the right keyword ballpark. If not, head on back to Step 1.

3. Get Writing

Now that you have developed your list of keywords and determined the best opportunities, it’s time to start creating your content. But you can’t simply slap a few words together and hope to make an impression.

If you want to stick out from what is already on the web, you need to create something that is better than what is already out there. Take a unique approach, be interesting, and infuse your company’s personality into your writing. If you want to gain attention from your readers, do something that is worth their attention like inserting a really great infographic that illustrates your content in a more meaningful and compelling way.

4. Include Your Keyword in the Title of the Page

When Google goes to find pages that fit with a user’s search term, it first has to scan your page and determine what’s relevant so then it knows how and when to recommend your page to search traffic. As with any reader who may be looking for the main points of a webpage, blog post, or article, it is going to go straight to the most important text first, which would be the page or blog title with an H1 tag.

Say your keyword is “SEO Tips.” You are going to want that exact keyword – not a variation – to appear in the title of the page. Your headline should read “10 Great SEO Tips,” not “10 Tips for Great SEO.” While any reader could see they are pushing more or less the same idea, the second title will not trigger an immediate connection for your keyword. Additionally, you can’t just use the keyword by itself as you won’t establish an emotional connection with your reader.

5. Incorporate Your Keyword into Your Headers

If someone is skimming your blog post, they are going to move from the main title to the headers of the content. Note it’s good to use H2, H3, H4, etc. for the header text. Based on the same points we made in Step 4, you will want your keywords and keyword variations (LSI Keywords) to appear throughout the post’s headers.

Not every header needs to contain a variation of the keyword, especially if it doesn’t flow naturally. While you want your keyword to appear on the page, it doesn’t benefit you if inserting the keyword makes it awkward or difficult to read. Remember, you are also writing for your reader (a human) and not just Google (a machine algorithm).

6. Use the Keyword in Your Image Name & Alt-Tag

This is the point where things might get a little scary for someone who isn’t a marketer or web developer. Setting good image practices isn’t reserved solely for SEO companies and should be adopted by all site owners.

It’s important to give your images good attributes – alt tags and title tags. These are HTML tags you can easily add via a CMS platform like WordPress. These tags serve to strengthen your content message focus towards search engine spiders, as well as help improve the accessibility of your content. Alt-tags are identified as the text that will appear in place of the image if the image should fail to load. Then add, at a minimum, the “alt-tag” as a phrase that describes the image.

Example:

Cute little kitten playing with a red ball of yarn

Alt-tag = “Kitten” (bad)
Alt-tag = “Cute little kitten playing with a red ball of yarn” (much better)

As an added tip, you will want to rename any images used in your post to the keyword and keyword variations where possible. Additionally, the image name along with a carefully crafted alt-tag can help get your image(s) listed in a Google Image search on the same topic.

7. Change the Post URL to Reflect the Keyword

The next place you’ll need to include your keyword is in the post URL. When you create a page or post for your website, you will want it to be relevant to your topic and include your keyword. NOTE: this is automatically done for you in WordPress and is good practice for your SEO. For page titles that are too long, shorten it up a little – without cutting the keyword.

8. Use Internal Links

We call the internet the “web” for a reason. It works as a web connecting people, pages, images and ideas to one another using relevant links to do so. Internal links will not only encourage your readers to move to another “related” page on your site, it will help your website stand out in a Google search. Google is ridiculously smart as we all well know and we can make it even smarter if we map out where the relationships in your content are.

9. Acquire External Links

When Google goes to create a list of search engine results, it is going to prioritize the pages with the most useful information. When there are a number of resources linking to one page, Google will assume that page is worth reading and push it towards the top of their index for the related keyword term.

If you want your information to be viewed as valuable and credible, you should seek authoritative backlinks from other websites that would be willing to promote your content. Build relationships and create connections with companies, website owners & bloggers that support your content enough that they are will to link to you. You, of course, should also share your content socially and via email marketing.

Backlinking is not for the faint of heart and often is where people fall short. Having a solid backlink strategy is vital for high search engine rankings. Know that a backlink from the right authority blog can skyrocket your rankings. So if content really is King, then high authority backlinks are the Supreme Exalted Rulers.

10. Use Yoast SEO

If you are using WordPress then it’s simply a free plugin download for you. Once setup, it will help keep you on track when you are constructing your page or blog post by making sure your keyword is being used enough, if it’s in your title, URL, etc. Think of Yoast SEO as your on-page SEO coach.

Conclusion

When creating your search engine optimization strategy, keep these 10 best SEO tips in mind and you will be on your way to a great SEO foundation. With, each page you create, run through this list to see if you have covered all your SEO bases. As you create more and more great content with good SEO practice in place, your content will be more readily available to search engine results.

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Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.


Avatar for Eric Melillo

Eric Melillo

Eric Melillo is a certified HubSpot Inbound Marketing expert, Senior Brand Strategist, as well as a lover of family, friends, and life. He enjoys good health, Tae Kwon-Do and discovering the most influential marketing trends.